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Top 8 Things You Didn’t Learn if You Missed OMS: Boston
I recently attended the Online Marketing Summit: Boston, where marketers from all over Massachusetts met up to learn and discuss the newest trends in online marketing (and new spins on some older...
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10 Reasons Why You Wish You Had My Internship
#10. What it offers: All the Diet Coke You Can Drink. I generally stick to water, but if I ever get that caffeine urge I know the fridge here is faithfully stocked. The day we’re out of Diet Coke is...
View ArticleUpdates to Feed Structure
A short but simple math problem. Posts being emailed without authors + gratuitous use of the pronoun “I” = confused readers. Simple, right!? Unfortunately adding authors to posts when they’re emailed...
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Using FeedFlares to Customize Your Posts Through FeedBurner
FeedBurner (which was recently acquired by Google – congrats) has many great features, reporting tools, and customizable options to fulfill all of your RSS feed subscriber’s needs. Today I’d like to...
View ArticleTo Follow, Or Not To Follow, That Is The Question.
The answer: NoFollow Free WordPress Plugin This plug-in, developed by Michele Marcucci, is a great solution to the problem of giving good commenters with relevant comments (and links) some “link juice”...
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Report: Baby Boomers Seek Out Marketing Videos on YouTube
New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s...
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How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain found that their post-event follow-up is lagging. About 73 percent of marketers...
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Survey: 40 Percent of Customers Prefer Informational Marketing Emails
As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe...
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7 Baidu SEO Fundamentals B2B Marketers Need to Know
As of June 2017, there were 751 million internet users in China and 81.1 percent were search engine users. As one of the most important digital marketing practices, search engine optimization is...
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58% of B2B Marketers Intend to Boost Spending on Email Marketing
New statistics show that B2B marketers are still heavily invested in email marketing, but they are lacking the resources to make the most of this tactic. The “2017 Email Marketing Industry Report” from...
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6 B2B Content Marketing Mistakes That Inhibit Success
Ever since we were children, we’ve been told to learn from our mistakes. It’s a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member...
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A Closer Look: B2B Account-Based Marketing Tactics & Objectives
It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past...
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Report: Most Loyal B2B Customers Value Reliability in Companies
Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring...
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Marketers Struggle to Assess Their Cross-Channel Strategies
The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report...
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Pros and Cons of AdWords Upcoming Ad Suggestion Beta
On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. The feature allows for Google to automatically create ads and launch them into an advertiser’s...
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What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO...
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Higher Quality Content Helps B2B Marketers Find Positive ROI
New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing...
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Marketers Are Seeing an Increase in Email Marketing Performance
New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past. The “2017 State of Email Marketing Survey” from Ascend2...
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7 B2B Marketing Lessons from #Inbound17
Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. It seems nearly impossible that such a large...
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Marketers Find Limitations in Data When Analyzing Target Customers
New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. The CMO Council recently published the...
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